irene devila

Sylvia P is a gymnastics practicewear brand for young girls, with a playful, colourful and highly imaginative visual identity. For each collection, I developed a unique creative world that translated the campaign concept into a cohesive visual direction. This included collections such as Paradisio and The Sylvia P Show, where each theme was brought to life through distinctive visuals, colours and storytelling. These concepts were then rolled out across EDMs, web banners, social content and digital ads, ensuring each touchpoint felt consistent, engaging and true to the brand.