Fruga
/Graphic design
/Packaging
/Art direction
/Social media
/Packaging
/Art direction
/Social media
Fruga is a prebiotic fruit soda brand based in Miami. As a graphic designer, I contributed to a wide range of creative projects, including the design of their Amazon storefront, brand images, and A+ content; developing brochures, flyers, and other marketing materials for various events and trade fairs; and creating weekly newsletters to support the marketing campaigns.
During my time at the company, I worked on several key projects, beginning with the 6-pack packaging design. The team’s goal was to clearly communicate the brand’s new message: “Experience real fruit in every sip”, along with the benefits of the drink.
In February 2025, I led the art direction of the Valentine’s Day shooting and designed social media ads for Fruga’s 2-for-1 promotion, creating engaging visuals that stayed true to the brand’s identity.
