Nalu
/Branding
/Branding collaterals
/Branding collaterals
Nalu is a pilates and yoga wear brand built around power and flow. Studios and brands around this sport often reproduce the same visual language so stand out, we had to look beyond these clichés and create something entirely new.
Nalu means wave in Hawaiian. For our visual identity, we drew inspiration from the ocean and its tides, embracing fluidity, but not in the typical calm or zen way. Instead, we focused on the power of waves, the force of currents, and the rhythm of repetition, translating that dynamic flow into a brand that is bold, strong, and alive.
